"When life doesn't go the way you want it to, patience softens the blow" Rebecca Ketterer
"To be upset over what you don't have is to waste what you do have." Matt Jones
"Out of suffering have emerged the strongest souls; the most massive characters are seared with scars" Kahlil Gibran
"A wise man will make more opportunities than he finds." Francois Bacon
"Coming together is a beginning, staying together is progress, and working together is success." Henry Ford
"Don't limit investing to the financial world. Invest something of yourself and you will be richly rewarded" Charles Schwab
SALES SUPPORT MANAGER / MARKETING ANALYST
Project Management / Competitive Intelligence / E-Commerce / Forecasting / Presentations / Vendor Relations
Sales Analysis / Internet / Web Design / Database Management / Research Tools / Lead Generation
Initiated improved marketing data/ analysis systems to foster market share improvement for companies in consumer products, software, advertising and semiconductor industries, including a division of Applied Materials. Devised/ implemented successful business process improvements, support more consistent sales productivity and boosting customer satisfaction.
Filled critical information gap for Etec's marketing/sales team, providing vital data for strategic planning.
Created new forecasting tool for Etec, facilitating more accurate sales projections/ effective quarterly planning.
Researched alternative marketing strategies for key MPM customer, increasing account's annual revenues by 25%.
Key Skills: Multi-tasking and facilitating projects to meet tight completion deadlines. Prioritizing work in progress to maximize overall quality and customer satisfaction. Willing to try new approaches. Effectively managing change. Driving "out-of-box" thinking to generate solutions that work. Communicating effectively at all levels.
EDUCATION
BA, Communication, University of California, Santa Barbara
Continuing Education includes studies in planning, business systems, customer relations and project management.
REPRESENTATIVE ACCOMPLISHMENTS
Filled critical information gap for Etec's marketing/sales team, providing vital data for strategic planning.
Forecast Analyst position had been vacant for four months, leaving key departments with little accurate planning data. Contacted international sales reps, requesting raw sales data from previous quarter. Met with finance executives to gather historical sales data. Created first comprehensive sales forecast in just two weeks, enabling VP to develop more effective marketing/sales strategies. Consistently generated accurate forecasts to enhance departmental performance.
Created new forecasting tool for Etec, facilitating more accurate sales projections/effective quarterly planning.
The inaccuracy of existing sales data prolonged quarterly strategic planning meetings by at least one additional day. Devised an Excel macro that enabled real-time updates to existing sales projections, providing a more realistic picture of future sales activity. Implemented regular use of new tool, fostering improved company-wide planning while conserving the valuable time of 40 staff and 10 executives attending the meetings.
Researched alternative marketing strategies for key MPM customer, increasing account’s annual revenues 25%.
Client sought an innovative approach that would open new channels into the military marketplace. Directed team to source the most viable options, developing custom strategy that encompassed military radio and online advertising, then in its infancy. Received enthusiastic go-ahead for program, dramatically increasing client’s satisfaction/account revenues.
Brought key sales/advertising functions in-house to conserve vital operating capital for startup, Rolling Umbrellas. Startup was paying at least$50K per year to outsource online advertising, web development and graphic design needs. , Quickly learned basics of these three functions and established them as part of internal sales/marketing operation, seizing opportunity to improve performance. Received multiple bonuses along with praise from CEO.
CAREER HISTORY
Project Manager/Office Administrator, Rolling Umbrellas LLC
2004-Present
Manage sales forecasting/analysis, website, order analysis and general administration for startup consumer hard goods wholesaler. Brought sales/marketing support, web development and Internet advertising functions in-house, saving tens of thousands of dollars.
Project Manager, JDI Net Systems
2002-2003
Net Systems, 2003 to 2004. Initiated new tracking system, enabling emerging software developer to monitor installation projects as well as accuracy of sales forecasts and CSI. (Company downsized in 2004).
Marketing/Sales Support Specialist & Forecast Analyst, Etec Systems
1999-2002
Compiled sales forecasting/analysis data for sales/marketing department of Applied Materials division. Improved timeliness and accuracy of forecasts while initiating new procedures to improve sales process efficiency. Enhanced communication between global field sales team and in-house business managers. Played important role in successful ISO 9001 certification.
Media Manager, Market Place Media (MPM)
1997-1999
Led five-person marketing/marketing support team, producing more successful customer advertising plans for $25M Santa Barbara agency. Researched innovative marketing vehicles to enhance clients’ market share. Built superior department, winning several company awards in the process.
For More information, call 925-575-4906 or Email Me
